Our story · Our purpose

More life
in every day.

Because the moments that matter most are worth looking after. We’re making it easier to understand and take care of your health, with accessible testing designed around real life.

What we believe ↓
A family spending a relaxed moment together outdoors
Our belief

Healthcare shouldn’t always start with feeling unwell.

Taking care of your health is one of the most meaningful investments you can make — in yourself, your future and the people you love. SelfTest exists to make that easier.

Health information should be easier to access and understand, without unnecessary cost, inconvenience or complexity. We want to help people take practical, informed steps that fit their lives.

That doesn’t mean everyone needs regular testing. It means having honest information about appropriate options, their limitations and when a conversation with a healthcare professional is the better first step.

Because life isn’t just about the big milestones. It’s about the everyday moments, the people we share them with and making the most of the time we have together.

How we help

Start simple.
Go deeper when you need to.

SELFTEST NOW · PLANNED RANGE

A practical starting point.

At-home screening

Convenient rapid screening for specific health questions, using products with clearly explained intended uses and limitations. Explore our planned range while final devices are being verified.

Explore rapid tests →
SELFTEST LAB · FUTURE SERVICE

More detail, when appropriate.

Our ambition is to offer access to deeper laboratory measurements through verified partners, when further investigation is appropriate.

Laboratory testing is not currently available through SelfTest. A rapid test does not automatically need a laboratory follow-up; clinical advice should guide the next step.

Discover SelfTest Lab →
Our mission

To make proactive health testing fast, affordable and accessible to everyone.

We bring convenient rapid screening and deeper laboratory testing into the home, giving people practical ways to better understand their health and take informed next steps.

This is our mission. Our laboratory pathway is an ambition in development, not a currently available service.

Our vision

A world where looking after your health is part of everyday life, not just something you do when you’re unwell.

We want proactive health awareness to become as natural as eating well, moving regularly and looking after your mental wellbeing.

Our values

What matters to us.

People first. Always.

Behind every test is a person, a family and a life being lived.

Health should be accessible.

We’re working to reduce unnecessary barriers of cost, convenience and complexity.

Trust is everything.

Honest information, responsible testing and transparency guide everything we do.

Knowledge empowers.

We help people better understand their health and make informed decisions.

Progress over perfection.

Better health awareness begins with practical, manageable steps.

Why trust SelfTest?

Your health deserves clarity, not guesswork.

Trust starts with being honest about what we know, what we don’t, and what a test can and cannot tell you.

Appropriate standards, checked device by device

Before sale, each product needs verified documentation, intended-use information and instructions. We will only publish certifications and performance claims that apply to that specific device.

Information you can understand

Our aim is to explain collection, reading times, limitations and possible next steps in plain language. Screening and medical diagnosis are different.

Privacy by design

The preview finder keeps answers in page memory; it does not send them to a server. We do not collect results here. See our privacy page for current data handling.

The right support, without overpromising

Our guidance points towards suitable professional care where needed. SelfTest does not currently provide consultations, diagnosis or treatment.

Here’s to the everyday

Here’s to more of
the moments that matter.

More time doing what you love. More everyday adventures. More moments with the people who matter most. We believe taking care of your health should help you make the most of life — and we’re here to make that first step easier.

Our purpose is to help you understand your health. Testing does not guarantee better health, prevent illness or extend life.